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+++ COVID-19: Information on the current situation +++

Dear customers, we understand that you have a lot of questions right now and we will try to help you in the best possible way. In order to be able to process the changes of your already made bookings, we need all available colleagues and therefore we will stop our telephone availability until further notice. Please send an e-mail to Our service team will prioritize the urgent cases and will contact you as soon as possible! Further information is continuously updated here.

Holiday houses & apartments on Pag

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An island holiday in the Adriatic at your holiday home in Pag

Pag is one of the largest islands off the Croatian coast in the northern Adriatic Sea. With a strong ‘bura’ wind and a barren, stark beauty surrounded by the blue sea, it offers one of the most dramatic scenes in Croatia. While the landscape may be stark, the island offers plenty of charm for a vacation. The rocky landscape, with two mountain ridges surrounding friendly villages and hamlets, offers quality holiday rental homes with pool access and sea view apartments.

Party the night away from your holiday home in Pag

While the island’s villages are typically small and traditional, Pag offers a surprising clubbing scene. Visit the popular resort of Zrce Beach or Novalja, the largest resort in the north of the island and one of the best party destinations in Croatia, boasting several open-air clubs and a range of summer music festivals.

Pag is also the ideal location for those looking for a quieter, more traditional beach vacation. The town of Pag, in the heart of the island, is a popular visit. The town is famous for its beautiful lace-making and other crafts, which are for sale in local markets. Also, it hosts traditional folk dance carnivals in summer and winter.

Although a bridge now offers easy access to Pag, which was once separated from the mainland, the island retains its original and traditional culture. On Pag, you will find some of the best locally produced Croatian wines, along with a distinctive Pag cheese, known as paski sir, a delicious part of the local cuisine. With its mild winters and warm, sunny summers, Pag is an ideal destination any time of the year.

Book your holiday home in Pag at

If you’re seeking a reliable and competent platform to rent a holiday house, has much to offer, with a range of both high-end luxury holiday houses and affordable family holiday rentals.

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Holiday homes with the TUI Smile

With TUI Villas, you’ll find a large selection of holiday homes and apartments throughout Europe and beyond. We are the operator of all the properties tagged with the TUI Smile and you will benefit from many advantages:

  • Properties can be booked directly without waiting for confirmation
  • Regular quality control by the product manager
  • Contact person on site
Thousands of other properties

In addition to our own holiday homes and apartments, we also offer to mediate accommodation on behalf of third-party providers. These consist of reliable private hosts, local agencies, specialists, and renowned tour operators. You will see who the provider of the accommodation is in each property description.

Offer to holiday home owners

You have a holiday home or apartment of your own and you want to increase your occupancy rate and reach more customers? TUI Villas will assume the active mediation process and Europe-wide marketing – without any risk for you as the owner.

Perhaps your accommodation is a TUI villa. Find out and register as an owner.

Service and contact

Our customer service team is happy to help you with questions regarding accommodation, bookings or reservations:

E-mails and requests sent via the form are processed around the clock, even on weekends and on public holidays. 

Or call us on
Mon-Fri 8 a.m. to 5 p.m.,
Sat 8 a.m. to 12 a.m.
(Greenwich Mean Time)

We speak English.