The TUI quality algorithm

We scan hundreds of thousands of holiday homes for you and only take on verified providers. But only when a holiday home fulfils our quality and service criteria, will our quality algorithm single it out with the TUI smile.

  • Positive customer feedback
  • Comprehensive property description
  • Service and payment via TUI Villas

More information

Offer to holiday home owners

You have a holiday home or apartment of your own and you want to increase your occupancy rate and reach more customers? TUI Villas will assume the active mediation process and Europe-wide marketing – without any risk for you as the owner.

Perhaps your accommodation is a TUI villa. Find out and register as an owner.

Service and contact

Our customer service team is happy to help you with questions regarding accommodation, bookings or reservations:

E-mails and requests sent via the form are processed around the clock, even on weekends and on public holidays. 

Or call us on
Mon-Fri 8 a.m. to 5 p.m.,
Sat 8 a.m. to 12 a.m.
(Greenwich Mean Time)

We speak English.

About TUI Villas

TUI Villas is TUI’s international holiday-home portal

TUI Villas is TUI’s international holiday-home portal. Holidaymakers will not only find more than 300,000 private holiday properties here, but also holiday parks and complexes throughout Europe and beyond.’s range exclusively consists of holiday homes and apartments from verified and committed providers. The best of the best holiday properties have been singled out with the TUI smile.

A holiday with TUI is a promise of quality

Portals for the mediation of private holiday homes and apartments have sprung up like mushrooms in recent years. A vast, incomprehensible range that makes it difficult for individuals to find their bearings. Which provider is trustworthy? Where should I transfer my money? Whom should I turn to if there are problems? comes in here, offering you guidance and security with a clear commitment towards quality and service.

The TUI quality algorithm

A specially-developed algorithm continuously scans the range on and determines the best of the best holiday accommodation. These holiday homes and apartments are singled out with the TUI smile and highlighted in the results list. The criteria, which the algorithm takes into account, include, among other things, a comprehensive property description with informative photos, positive customer feedback, and secure payment via

We guarantee: What you see is what you get guarantees to you that the descriptions of the holiday homes and apartments can be relied upon. They represent the actual conditions in all their essential details. If there are, however, grounds for a complaint and the property’s provider does not resolve the problem, you can contact us at any time. We assure you that we will deal with the matter in an accommodating and non-bureaucratic way.

Rated by customers for customers asks every customer to submit a review of the visited holiday accommodation following his/her trip. It is important to us that only genuine reviews appear on the website. Therefore, all submitted customer reviews are first checked manually. Customer reviews provide valuable information on the features, location, and priceworthiness of an offer, and help other guests in their search for the right holiday home. Last but not least, positive customer reviews also form an important criterion for singling out a property with the TUI smile.

World of TUI: Over 40 years of competence in travel

When it comes to holidays, TUI stands for more than 40 years of extensive competence and quality. As the leading tourism group in Europe with over 30 million clients, TUI always puts the customer and his/her holiday experience at the fore. On the website, you can also find how TUI principles regarding quality and service have been made a reality.

Powered by atraveo: The TUI specialist for the mediation of holiday homes is operated by atraveo, a holiday-home specialist within the TUI GROUP, which was founded in 1997. It has extensive experience and considerable know-how in the online mediation of holiday homes and apartments. atraveo is the developer and operator of its own booking engine, the IBE5, and provides a multilingual customer and owner service at its company headquarters in Düsseldorf.